Founded in Amsterdam in 1989, G-Star Raw is a designer clothing company specializing in making raw denim. Inspiration for the brand’s designs comes from vintage military apparel around the world.  G Star is for the confident, original men and women with an eye for style.. Keeping with the brand’s apparel roots and its industrial approach and passion for craftsmanship, the optical collection, feature visible construction details such as style and color codes on the outside of the temple, iconic hinge screws, structured rims inspired by denim stitching, GS-stamped nosepads, perforated temple tips replicating zipper pulls and the G–Star logo engraved on each left temple. Unique detailing such as a bold, memorable branding mark in place of a logo on the end piece of every acetate frame represents everything G-Star: The brand in a single icon.